Guide · Beginner · 6 min
Writing a campaign brief people can execute
The one-page brief format that lets a designer or writer produce assets without a meeting, and what each section is for.
- marketing
- guide
Inside this guide
- A brief exists so that someone else can make the assets correctly the first time. Most briefs are either a paragraph of hope or a deck nobody reads. This guide sets out a one-page format where every section answers a question the maker would otherwise have to ask.
- Objective and metric
- Audience and message
- Assets, constraints, approver
- Out of scope
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