Learning path · Beginner · 6h
Marketing that can be measured
Positioning, channels, campaigns and measurement for a small business, built on one message and honest numbers.
- marketing
- learning-path
Inside this learning path
- Run a measurable marketing programme for a small business: a positioning statement, two working channels, a campaign process and a monthly review.
- Skills: Positioning from the customer's alternative, Choosing channels by evidence, Running a campaign from a brief, Email that gets opened, Measurement with caveats
- Time
- 6h
The full learning path opens with a membership that covers Digital Marketing.
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Sign inModules
- 01Module 1: Message and channels
Module · 50 min · Deciding what to say and where to say it, using what customers already say and what the numbers show.
- 02Module 2: Campaigns, email and measurement
Module · 1h 15m · Running a campaign from a brief, building an email programme people open, and measuring without fooling yourself.
