Project · Intermediate · 12h
Project: A quarter of measurable marketing
Position a product, commit to two channels, run one campaign and an email programme for a quarter, and produce three monthly reviews.
- marketing
- project
Inside this project
- For a real product: write the positioning statement from customer language with proof, choose two channels on evidence with a metric each, launch the email programme with a promise and welcome sequence, run one campaign from a one-page brief with tagged links, and produce three monthly reviews with fair comparisons and caveats.
- Milestone 1: Message and channels
- Milestone 2: Programme
- Milestone 3: Measure
The full project opens with a membership that covers Digital Marketing.
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